It sounds like a farm, but the Green Collective is a group of retailers in Victoria who sell “sustainable products with green values.”

That’s the claim they make together in their new brochure, pale green of course, that lists a dozen stores and a map of how to find them.

The marketing effort began five years ago as a group advertising buy to multiply the power of the print ads they could buy…

Read the full article at douglasmagazine.com.